Online marketing in close race with print materials to grab shoppers' attention at "the moment of truth" - Below the line print materials are in a neck and neck race with online marketing as businesses tend to be more agressive on point of sales communication, say experts in the UAE.

DUBAI - Active Public Relations & Marketing Communications Consultancy announced yesterday its latest account win, MSI, a technology company that designs and manufactures a diverse range of main boards, graphics cards, notebooks, all-in-one PCs, server/workstations and more.

Women in Business have transcended the need for patronising political correctness. It is no longer about diversity in the workplace; it is about profitability. This month we feature highly inspirational achievers - who just happen to be women. Sawsan Ghanem - "My favorite saying is "success is a mind game". It works on the good days and on the low days, as it quickly centres me and gets me to focus on what's important and shake the rest off."

Dubai, March 2010 - Quoting from Charles Dickens' A Tale of Two Ciites - Dubai is a city if ironies, Dubai is a city of paradigms, Dubai is a city of the future, Dubai is a city built on hype and speculation... http://www.neurope.eu/articles/It-was-the-best-of-times-it-was-the-worst-of-times/99785.php.

Active PR deal with up-and-coming racer makes unusual PR partnership. Hunter S. Thompson once wrote an article for Playboy about the (then recently retired) world-class French skier Jean Claudie Killy. The piece, entitled "the Temptation of Jean Claude Killy", was a scathing look at what goes into the marketing of a sportsman.