Active PR and Marketing Communications Consultancy (Active PR)
Active PR came about from a strong desire to offer a personal, creative & result-oriented consultancy to Clients, one that exudes passion for Public Relations, creativity and strategic thinking. We believe in pushing the boundaries and most importantly conducting Best Practice Public Relations to International standards. Active PR was founded in Dubai Media City in May 2003.
Active PR acts as the guardian of its Clients strategic marketing communication needs – for companies setting up in the region as well as those that have a presence here - giving them an experienced, knowledgeable and capable partner with whom to plan and execute effective marketing and communication strategies.
Active PR prides itself on having structured and process driven systems in place that ensure that Clients receive a consistent and high level of consultancy based on an effective and proven approach to marketing in the region.
Active PR Mission Statement "To deliver best practice public relations consultancy, based on understanding a Client's business, their communications objectives across the Middle East region and delivering effective solutions that achieve the desired results."
LOCATION
Active PR and Marketing Communications Consultancy is located in
Dubai Media City, Dubai, United Arab Emirates, where the environment encourages creativity and gives access to a number of like minded and progressive people & organizations. This community affords
Active PR the opportunity to interact with, and offer its services within a business environment that is synonymous with the media and marketing industry.
TheDubai Media City campus also provides the necessary infrastructure to ensure that
Active PR provides up to date consultancy using the latest in communication and marketing technology.
The United Arab Emirates is a fast growing business and leisure hub for the region and thus provides access to all the key markets across the Middle East... from Oman to Lebanon, Saudi Arabia to Turkey... Active has the reach and the right partnerships to deliver for its Clients.
A major media centre housing all the leading international and regional television, print and radio stations - a community that Active belongs to and interact with, thus ensuring that strong, up-to-date and regular media relationships are maintained.
From the U.A.E.,
Active PR manages successful campaigns for its Clients across the GCC, Levant and extends to Africa, India, Turkey and Europe through its Global PR network, PROI (
www.proi.com) as well as its own regional network of independent partners.
KSA OFFICE
Active PR has been present in Riyadh KSA since November 2008, through a partnership with MPR, one of the oldest established PR agencies in the Kingdom of Saudi Arabia (KSA).
This partnership came about after a thorough review of the Saudi market. Active PR recognizes the importance of Kingdom of Saudi Arabia to its Clients as well as the key role it plays for them in the region.
MPR was founded on 2000 in Riyadh, Kingdom of Saudi Arabia (KSA). MPR, and is regarded as one of the fastest growing specialized companies in the Gulf region with a strong Client base including Aloula geojiet company, Al-Elm Information Security, Al Talayia Tyres Company, the exclusive agent of Bridgestone Tyres in Saudi Arabia, Al Hoshan Company Lt. ARASCO Company, Abdul Mohsen Al Hokair Tourism Group, Interactive Saudi Arabia Company.
REGIONAL REACH
EGYPT PR PARTNER
4 PR (
www.4-pr.com)
4PR was established in April 2004 and boasts a dedicated team of communications experts.
4PR has solid experience in working with both international & local clients such as: Procter & Gamble, MARS, Emirates Airlines, TWA, Sony Gulf, Enjoy products, California Gardens, Colgate Palmolive and Cairo & Alexandria Stock Exchanges.
A snap shot of 4 PR's experience:
5 years experience in strategic brand building in the financial field
9 years experience as a leader in the field of consumer product communications
Over 5 years as a strategic consultant for brand conversion, specializing in both local & multinational brand names
5 years experience in building International Brands across cultures
Over 10 years experience in education and public awareness programs
Expertise:
Strategic media relations
Public awareness programs
Event management
Crisis & issues management
Internal Communications
Corporate social responsibility programs
TV & Radio Production
Visual communications (Strategic alliance with Inspire creative boutique)
Multi media (Strategic alliance with We are communications)
Exhibition booth services (Strategic alliance with We are communications)
Given the growth of the Middle East as a major consumer, trading and technology hub, it's a desirable and lucrative market in which to do business.
In addition, it is important to understand the differing markets, the diverse cultural influences demonstrated by consumers, the local media and the competition. Active adds value by helping to forge and develop relationships and gain advantage for their Clients.
The region has one commonality and that is the importance given to forming and maintaining relationships - personal, business and family. Active appreciates this as a key issue for its Clients and works to develop and maintain their relationships with customers, Clients and employees.