Public Relations
B2B, B2C, IT, Aviation, Travel and Tourism, Education, Financial and Real Estate
Media Database
Media Relations
Media Training
Messaging Workshops
Strong writing skills – opinion pieces, features, case studies
Media monitoring and analysis (outsourced)
Press Release writing, translation and distribution
Event Management
Sponsorship
Speaker Bureau
Strategic Counsel
Marketing Consultancy
Crisis Management (developing and reviewing)
Up to date knowledge and developing PR skills
Messaging Workshops
Working with Clients to define their organizations & services and to determine and set in place solid & consistent key messaging along with the necessary mechanisms for effective use in ensuing communication campaigns.
Media Training
Working with Clients to deliver key messaging effectively through relevant and regionalized media training. These media training workshops are invaluable as they are extensive in terms of content both theory and practical in that they are interactive including filming of interview role plays conducted and analysis of these with the Client
Marketing Communications
Based on experience in public relations, advertising, corporate identity development and direct marketing, Active PR is well positioned to provide knowledgeable and impartial marketing consultancy.
Event Organization and Management
The development, organization and management of road shows, press briefings, press conferences, study groups, seminars and other such activity.
Market Research and Intelligence
Access to and knowledge of market research, market audit and market intelligence services.
Social Media/Web 2.0 PR
The development and execution of new ‘social’ media strategies and campaigns across the ME region that complement and work alongside more traditional marketing strategies.