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“Active PR has been incredibly proactive, professional and they’ve got one of the highest standards I’ve come across in delivering our PR campaign. The team has largely over-achieved the initially planned objectives at Gitex this year and has put us in the driving seat from the start with the local journalists. Their knowledge of the ME media landscape and the passion demonstrated for SafeNet make us confident that this is just the start of a long and fruitful relationship”
Cristina Loggia, PR Manager EMEA
SafeNet
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“Thank you Active Team for the outstanding professional work that you put together with such a short notice! It has been a pleasure working with you at Gitex 2011 and looking forward for upcoming projects. We are confident in referring Active PR to our colleagues and partners as well.”
Maria Pinto, Marketing Manager EMEA
WatchGuard Technologies
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"Creativity, persistence, and professionalism are a few qualities highlighted by the team at Active Public Relations. Active PR quickly grasped our value proposition and helped craft the WD message for several of our key audiences. The results were not only immediate, but fast and within weeks, Western Digital, received award for their products, full-page interview features as well as the fron cover on one of Middle East' key Reseller Publication."
Daniel Mauerhofer, Senior Public Relations Manager
EMEA Public Relations, Western Digital
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“On occasion of the trade fair Arab Health 2011, held in Dubai, the PROI network helped us to position Berlin Brandenburg among the Middle East target audience as a modern and sophisticated site for healthcare tourism. fischerAppelt was our communications partner in Berlin and engaged the PROI partner Active PR to coordinate local media relations in the Middle East. This approach was seamless and resulted in a great outcome.”
Christoph Lang, Head of Communications and PR, Berlin Partner
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"Knowing that your PR team is as passionate about your products and solutions as you are is as much a competitive advantage as any other. The confidence I share with the team at Active means that I never have to doubt that they have our best interests at heart. I can trust that their enthusiasm and sincere faith in Axis Communications comes through in every interaction they have with the media on our behalf, and the results are there for all to see!”
Gilles Ortega, Regional Manager
Axis Communications, MENA
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“We have been working with Active PR since 2004. During this time our PR strategy has evolved from one of brand positioning and awareness to one of specific targeted aims in different sectors and markets. Active has been instrumental in achieving the goals that have allowed us to develop this strategy. They have a flexible and proactive approach coupled with a real passion for success in messaging and interaction with Media in the Gulf region. Our Brand is one of our key assets and Active have always helped us to leverage it in the best possible manner. Their relationships within the Media in the Gulf have allowed us exemplary opportunities in getting our message to our customers. PR has moved from being a task to a strategic marketing tool that has a positive impact on our business. We could not wish for more than this. Thank you very much for your valued support!”
Dan Smith, General Manager for Integrated Marketing for the Middle East and Africa region for Xerox Developing Markets Operations
Ben Gale , General Manager, Sales and Marketing
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“We enjoy working closely with Active Public Relations & Marketing Communications Consultancy to drive our PR and marketing communications campaigns in the ME region. During our selection process, Active PR stood out due to their ‘pro-active’ approach, creative ideas and experience in the IT domain. In addition, Active’s excellent media relationships across the region was a key deciding factor as we truly believe this is a key element in realizing a successful PR outreach in the region.”
Patrick Hayati, Regional Director
Belkin Middle East
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"Since we appointed Active PR as our public relations and communications partner in 2006 they have played in integral role in positioning R&M as a leading, innovative and relevant solution provider in the Middle East marketplace, ensuring that we are top of mind when businesses are looking for advanced and proven cabling solutions. They are proactive and always have our best interests at heart, ensuring that we are in regular contact with key target media across the Middle East region and appear in relevant industry articles as industry experts. Thanks to Active PR’s dedication we have scored high in key industry rankings. Thank you very much for your highly professional and passionate support!"
Laurent Amestoy, R&M
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"I very much appreciated your professionalism that led to the success of this exercise and your friendly attitude that made it a pleasure working with you"
Cédric BONNARD,
Managing Director
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"Active have provided solid and thoughtful public relations and marketing input for myTravelChannel.com not only in the UAE but throughout the region and this has been key to the development of the Middle East's leading travel web site."
Simon Lewis - Manager - e-Ventures
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The UK Boarding School Exhibition- February 2006
‘Active PR’ is a superb name for this company it clearly describes the energy, drive and enthusiasm that was felt by everyone involved with the UK Boarding School Exhibition. They kept us on track, offered clear professional advice and support throughout the event and during the lead up promotional period. His help and support before each radio or newspaper interview helped to focus the mind.
As an Education Consultant I know the world of UK Boarding Schools but not being a resident of Dubai I needed help and guidance with the local market, this was provided in a straight forward no nonsense fashion.
“The Exhibition promotion and media coverage could not have been better” said the Headmaster of Bethany School.
The success of the event is due to Active PR, I cannot thank them enough.
Sue Anderson
Education Consultant
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"Proactive PR perhaps would have been a more fitting name. We have always found them proactive and thinking ahead of us and helping us move forward with our communication to the market place. We wish them allsuccess."
Hari Padmanabhan - Executive Director and President - 3i-Infotech Limited |
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"Sony always strive to be highly professional in everything we do, to achieve this we not only rely on our own people but that of our partners in terms of products and services. Active PR were chosen to be our PR agency because of their professional approach and quality of service - in the field of PR we cannot compromise on these attributes and Active don't!"
Nigel Thompson - Marketing Manager - HD - Sony Broadcast and Professional.
Active :- "A Proactive professional service, who deliver".
David Castle - Marketing Manager - AV Solutions - Sony Broadcast and Professional.
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"In my experience of PR service providers in EMEA, I can say that the service delivered by ACTIVE PR is world class!... They took time to research our market and to understand competitive activity. They have a very pro active approach and they enabled us to achieve and maintain a consistently influential relationship with key media in the region."
Annie Bernard - Senior PR and Events Manager - EMEA - Maxtor Corporation - Paris, France.
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"A very proactive & creative PR agency that looks after its clients' interests. SITA Middle East, Africa, South & Central Asia is very happy to work with such a professional agency."
Rafif Nsouli - Senior Marketing Manager - SITA MEASCA
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The PR Campaign for the Round Table Meeting on Commodity Development in the Middle East, Dubai, 24-25 August 2008
“I want to extend my deep thanks for your effort on this and especially for the job well done with the RTM”.
[...] thanks for the thoughtful elaboration and evaluation of the RTM consult project. I would like to reassure you that I'm very pleased with the outcome of the press activities and extremely gratified to have collaborated with you and ActivePR to increase public awareness of the stated themes and issues in the meeting; as well as wide range of media platforms and outlets covering the RTM. As I said, the RTM dominated and drove the news cycle on the day of the event - a huge feat given the Beijing closing ceremony activities. I note, as you mentioned, that there is still significant media interest in the issues discussed, as well as the message uptick and media buzz within the commodities investment and business community in the region.
Finally, just to say again, thanks for a job well done, the high professionalism and client care. I really enjoyed Dubai and look forward to our next event there.
Charles Jama, Communication Officer
Common Fund for Commodities, Amsterdam
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Patrick Hayati, Regional Manager |
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Rogier van Driesssche, Partner |
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“Inventive, creative, hard-working and results focused might not normally be words used to describe a PR agency, but having worked with Active PR for almost 2 years they have understood Optoma’s goals, while consistently delivering outstanding results and opportunities. A significant contributor to Optoma’s success in the region.”
Territory Manager
Optoma Middle East & Africa
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You will never meet any "wallflowers" on the Active PR Team, because they live up with their name, and are trully ACTIVE all the time. The quality extends to creative solutions, strategic diligence and a hand on humanistic flavour of client care. It's great that the Active team members are all from international backgrounds with a global perspective for the client. Thank you Active PR.
Majed Al Majed
Global Communications Manager
ME Global International FZE |
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I met Sawsan and Louay as customers that excitedly discovered us one weekend, and without telling me what their company was, we actually became friends with a mutual love of coffee, way before they started harassing me and telling me it wasn’t good enough that Raw didn’t yet have a budget for advertising and marketing ourselves, and that people should know we are here in Dubai.
Together with their team they came up with a symbiotic plan that Active PR was happy with and that Raw Coffee could manage. One of the hardest things about starting a small business without investors was recognizing your cash flow limitations and the absolute necessity of PR, to grow and reach the right people through the right mediums.
We knew we had fantastic coffee and had had to rely on word of mouth, but it’s only since Active PR introduced us to their world, that the rest of the UAE had to notice as well. The timing is too much of a coincidence to ignore!
Kim Thompson
Manager / Owner
Raw Coffee Company |
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"Just came across an article [e.n. "Wheels of Fortune", Communicate Magazine, February 2010] on the PR support that you are providing to an upcoming Dubai Circuit Driver - Zaamin Jaffer. Congratulations and good stuff - the article shows much heart in the work that you guys do and gives me strength in selecting you as our PR partner for Connect and in the future - Omnia. :)"
Hema Nardhani, Group Marketing Director, Omnia |
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"Excellent job, we do appreciate all the efforts you and the team have put to make it happen and hopefully in the near future we will engage again for another success story. From my experience with you, I shouldn’t be surprised of the below results."
Gaby Matar, Group Managing Partner eSolutions |
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”Active PR have been doing a great job. They source interviews for me in order to increase exposure to the region of my activities which in turn helps to attract sponsors and gives current sponsors the coverage they deserve. Along with that they are constantly getting touch with various companies to raise funding via sponsorship so that I can carry on racing.
Zaamin Jaffer, Racing Driver, British Formula Ford Championship
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